Boodmo
Founded in 2015, Boodmo is now the market leader in the Indian auto component market. In ten years, their tenacity and commitment to service excellence has paid off - they now attract over 1.5 million monthly active users.
Challenge.
At the beginning of the work, the site was already optimized and previously promoted in search engines. The main problems - poorly developed content component (category landing pages and blog), problems with indexing and weak link profile. We focused on solving these problems.
What we done
At the beginning of the work, the site was already optimized and previously promoted in search engines. The main problems - poorly developed content component (category landing pages and blog), problems with indexing and weak link profile. We focused on solving these problems.
Main work:
drawing up a plan for the purchase of links and writing articles for the contractor;
communication and checking of the links posted by the contractor were carried out;
the analysis of the link mass was carried out and low-quality domains were rejected;
checking the technical condition of the site;
Development and cleaning of the link profile.
Planned analysis of project indexing.
Content strategy:
Writing texts for landing pages.
Writing texts for the blog site.
Technical optimization:
Server logs analysis;
Semantic Markup;
Scheduled analysis of the technical optimization of the site;
Preparation of recommendations to improve the ranking of the site;
Checking of technical implementations;
Tracking traffic and positions for key queries.
Result
Organic traffic growth compared to last year:
Users growth - 42%;
New users growth - 29%;
Sessions growth - 55%.
Transactions growth compared to last year:
Income growth - 50%;
Conversion Rate growth - 71%.
Positions:
Tracking of 20000 keywords;
Positions 1-3 - 74% of tracking keywords;
Positions 1-10 - 91% of tracking keywords;