ATN corp
ATN was founded in 1995, and today is the leading Tech Optics company in USA. ATN - the market-leading manufacturer and developer of 4K Resolution Digital Smart Optics for Day and Night Hunting, as well as Smart Thermal Imaging optics for ultimate Night Operations.
Challenge.
ATN Corp is a high-tech product company that has been on the market for many years, but promotion in search networks was quite weak. At the time of the start of promotion the number of keywords involved in the search according to Ahrefs ~11000, of which 19% (2123) keywords in the top 1-3. Looking ahead, I would like to say that these indicators during the promotion have been record-breakingly improved.
What we done
At the start of the work, we focused on metadata development. For all key landing pages, metadata was over-spammed with keywords, which blurred the focused ranking for the main multi-frequency key. Based on the detailed semantic kernel for each landing page the most frequent focus keywords were determined and landing pages were optimized for them. Also were performed:
linkbuilding strategy;
purchase of links;
link mass was analyzed and low-quality domains were eliminated;
competitors' link mass was analyzed;
technical condition of the site was checked.
planned analysis of the project indexation;
tracking of the site position.
Content strategy:
Writing texts for landing pages.
Writing texts for the blog of the site.
Technical optimization:
Server log analysis;
Semantic markup;
Planned analysis of technical optimization of the site;
Preparation of recommendations to improve site ranking;
Checking technical implementations;
Tracking traffic and positions by key queries.
Result.
80% of keywords in top 1-10
60% of tracking keywords in top 1-3
